It was started in 2000, as a way to promote the area's history with UGA Football recruits, including Herschel Walker, and also to voice opinions of the UGA Quarterback controversy that year. It is on the sign of an old store know as the Jot 'em Down store. Since then the message changes is often but except for a message right after 9-1, it is always UGA related.
Andy Sarge
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